Center for Neurofeedback

I wrote all the content for an American psychologist’s new Center for Neurofeedback microsite about neurofeedback therapy. I was really keen to work on this, as it’s a topic that fascinates me and something I’d come across in the course of previous research whilst at the Science Museum.

I have met people who had been through this process and so I believe that it’s not ‘pseudoscience’ but a genuine way of helping people manage their emotions and behaviour.

Written in American English, it was enjoyable but challenging to write about this topic in an engaging way that would encourage people to consider this treatment for themselves or for their children.

“Like a scratched CD that can get stuck, your brain can also become trapped in a repeated pattern of behavior. What neurofeedback can do is break this cycle through intensive brain training, allowing your thoughts and behavior to return to a state of self regulation. Neurofeedback sessions will give you a switch with which to turn off unwanted behavior and thoughts.”